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Hennessy inks deal with Thrift Social, to entertain cognac fans


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Hennessy partnered with Thrift Social, an event held at Winningpost .Ngong Racecourse, bringing together Hennessy cognac fans from the art, music, and lifestyle.

The Thrift Social editions, which have grown in prominence in Kenya’s ever-evolving music, art, and
fashion scene, have offered a platform for artists to display their work to a wide range of consumers.
During this edition of Thrift Social, the attendees showed up in different shades of ‘Nude Tones’ as
per the event’s theme.

Speaking about the event, Hennessy Market Manager for Eastern Africa, Alexandre Helaine, noted
that, “Music has always been in the DNA of Hennessy, and it’s in this regard that we are living up to
the promise of supporting creatives; by partnering with stakeholders in the industry who create
experiences where creatives can showcase their crafts.

He further added that “Hennessy would like to celebrate young creatives not just in Kenya but across
the African continent, and with this new generation of creatives, their energy, audacious vision of the
future and boundless inner confidence, is the essence of the Hennessy message of Never Stop Never
Settle.”

From Kenya, key artists that headlined the event included; Xenia Manasseh and Nairobi’s upcoming
Bey T alongside South Africa’s Shekhinah, who performed her classic hits and new hits from her
latest album ‘Trouble In Paradise’ and ‘Queen of Gqom’ Moonchild Sanelly.

As Hennessy continues to impact lives through art and music, we invite music lovers to support local
artists as we seek to embrace the spirit of Never Stop Never Settle.

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