Renowned Kenyan Make up Artist Phoina Tosha has officially launched a cosmetic line known as Phoina Beauty Cosmetics.
The event took place at Sebuleni centre located on Riara Road, Ngong road,. It also marked the commemoration of the physical shop which will allow walk in customers to purchase product as well as receive make up services.
Full of glitz and glamour following the Pastel Pink theme, with a beautiful set up of white with hints of gold, the guests showed out for the make up boudoir.
The event was hosted by media personality Amina Abdi as well as host of Social media influencers and top industry players.
They launched 7 expressions of lipstick namely, Rude brown(glossy) , Melanin(matte) Bomb(matte), Skin(matte) Birthday suit (glossy) Sugarplum(matte) and Wine(matte) were unveiled.
Phoina announced plans to launch several make up products like Face Powder, face Foundation including skin care this year.
The Phoina make up kit also has a colour pallette and two highlighters. Speaking at the event Phoina said that this is new dawn and a great chapter even for the beauty industry in Kenya.
“ It’s been ten years in the industry and this products are a reflection of a craft that has been perfected. This products are a representation of every girl gathered here, suitable for all skin tones and skin types”.
Phoina thanked all those that have supported her through the years including her mother who was present at the event.