September 27, 2022

How 5th Forum on China-Africa Media Cooperation champions increased partnerships

The 5th Forum on China-Africa Media Cooperation Promotes Digital Media Development, Strengthen Strategic Partnership. Four Major Achievements Released during the Event, Highlighting Comm. Tech Innovation, Cultural Exchange and Emotional Bonding between China and Africa.

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The just concluded 5th Forum on China-Africa Media Cooperation held in Beijing has been identified as a strategic effort towards advancing the dialogue and cooperation between Chinese and African media, promoting mutual learning and deepening the China-Africa comprehensive strategic and cooperative partnership.

The forum was co-hosted by the National Radio and Television Administration of China, the People’s Government of Beijing Municipality and the African Union of Broadcasting.

More than 240 delegates from the government departments, media institutions, audio-video enterprises, diplomatic missions from China and 42 African countries, the African Union Commission and the African Union of Broadcasting attended the forum.

President Xi Jinping of China and President Macky Sall of Senegal sent congratulatory letters to this Forum, in which they spoke highly of the Forum’s conducive role. This year’s forum marked the 10th anniversary of the Forum on China-Africa Media Cooperation where it identified the fruitful results stakeholders had achieved over the past decade.

Respective Government departments have established regular effective communication channels to enhance understanding of each other’s policies and ideas. Media organizations have been engaged in cooperation in news coverage and other co-productions to jointly tell stories of mutual friendship.

Translated audio-video works have been embraced by the audience, bringing the hearts of the people closer. The Satellite TV Project for 10,000 African Villages and the Integrated Digital Switch-over Project have accelerated the development of the broadcasting sector in Africa and benefitted the public across Africa.

China also carried out a series of training programs for African media professionals to share practical knowledge and strengthen personnel exchanges. Cooperation’s between the two sides are becoming more and more effective and expanding to greater depth and new areas including new media and new technologies. Successful collaboration in the media field has become an integral part of the overall China-Africa cooperation, and has made vigorous contributions to the all-round development of China-Africa relations.

The media has been upholding the spirit of friendly cooperation and working continuously to safeguard fairness and justice, telling stories about China-Africa cooperation in the new era and shouldering responsibilities to advance global development, promote common values of mankind and actively create an international public opinion atmosphere of cohesive development and cooperation.

Chinese and African media will continue to promote innovation convergence and deepen cooperation in areas of digital technology and digital economy to strengthen exchanges, share opportunities and improve digital governance capabilities.

The two-day event also featured an exhibition of “A Decade of Achievements: China-Africa Media Cooperation (2012-2022). Themed “New Vision, New Development, and New Cooperation,” the Forum held sessions on media development policy, content cooperation and innovation as well as new technology application and digital convergence.

The Forum published a joint declaration that reviewed the decade of achievements of China-Africa media cooperation. In mapping the prospects and plans for future media development, it proposed five initiatives, including deepening cooperation and communication, supporting global development, telling stories of China-Africa friendship, promoting digital media development, and strengthening youth exchanges.

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